Judy Dupart, also known as “Big Booty Judy,” has become one of the most recognizable figures in the beauty and business world. Known for her beauty brand Kaleidoscope Hair Products, Judy’s journey from a hairstylist in New Orleans to a successful entrepreneur is nothing short of inspiring.
In 2025, her net worth is estimated to be around $50 million. Let’s take a closer look at her rise to fame, achievements, and how she built her empire.
Personal Details of Judy Dupart
Detail | Information |
---|---|
Full Name | Jesseca “Judy” Dupart |
Date of Birth | September 12, 1981 |
Age (in 2025) | 43 years old |
Net Worth (2025) | $50 million |
Nationality | American |
Profession | Entrepreneur, Social Media Influencer |
Spouse | Da Brat (married in 2022) |
Children | Three (Deja, Jordan, Byron) |
Judy Dupart’s Rise to Fame
Judy Dupart’s success is largely attributed to her innovative approach to beauty care and savvy use of social media platforms. She founded Kaleidoscope Hair Products in 2016, which quickly became a household name in the beauty industry. Through her strategic use of Instagram and other platforms, Judy built a strong, loyal customer base, leading to her brand’s recognition in major retailers like Walmart and Target.
The Role of Social Media in Judy’s Business Success

Judy’s social media presence has played a pivotal role in her business’s growth. With millions of followers across Instagram, TikTok, and YouTube, she engages directly with her audience, sharing behind-the-scenes content and customer testimonials. This personal connection has helped her foster a community that not only supports her brand but also advocates for it.
Key Achievements
- Founding Kaleidoscope Hair Products: The brand’s therapeutic hair care products have become best-sellers and are now available in major retailers like Walmart.
- Celebrity Collaborations: Judy’s brand has partnered with several high-profile celebrities, boosting her visibility.
- Awards: She has been recognized with several awards, including Entrepreneur of the Year and recognition for her work empowering women entrepreneurs.
Judy Dupart’s Personal Life
Judy’s personal life has been as remarkable as her business success. She married rapper Da Brat in 2022, and the two have since become a prominent celebrity couple. Judy is also a mother of three children, which has inspired many through her journey of balancing motherhood with entrepreneurship.
The Future of Judy Dupart’s Wealth

Looking ahead, Judy’s future seems even brighter. With continued expansion of her product line, strategic investments, and a strong social media presence, she is expected to grow her wealth even further. Her entrepreneurial spirit and ability to adapt to new trends in both business and marketing will ensure her continued success.
Conclusion
Judy Dupart’s journey from a hairstylist to a successful entrepreneur and social media mogul is a testament to her hard work, resilience, and innovative approach to business. With a current net worth of $50 million, Judy’s influence in the beauty industry continues to grow, and her story serves as an inspiration to aspiring entrepreneurs everywhere.
FAQs
Did Bratz sell more than Barbie?
In the first half-decade since debut, 125 million products were sold worldwide, and, in 2005, global sales of Bratz and Bratz products grossed over $2 billion. In 2006, a toy-industry analyst indicated Bratz had captured about 40% of the fashion-doll market, compared with Barbie’s 60%.
Who is the Bratz girlfriend?
Da Brat publicly came out in March 2020 through an Instagram post where she announced her relationship with Jesseca Dupart, CEO of Kaleidoscope Hair Products. In an interview, Da Brat shared that she had always preferred privacy but felt the need to meet in the middle with her partner, who is a social media influencer.